Adam Russo, Founder | Adam Russo is a lifelong learner who is deeply-rooted in the West Michigan communications community. His professional experience includes working with global brands like Haworth and Amway, regional companies like Varnum and Comcast, as well as nonprofits like the Mosaic Film Experience and Sunset Retirement Communities. Outside of the office, Adam is committed to community service and fitness. He serves as the immediate past president for the West Michigan Public Relations Society of America, board and executive committee member for the Literacy Center of West Michigan, a member of the Kent County Prevention Coalition, an ambassador for the Grand Rapids Area Chamber of Commerce, and a board member for Affinity Mentoring. He also enjoys playing with his dog as well as running, weight training, traveling and hiking with his wife, Meghan.
Adam is a two-time Grand Rapids Business Journal “40 Under 40” honoree and a two-time finalist for the Grand Rapids Area Chamber of Commerce’s Young Entrepreneur of the Year. He also has served as an adjunct public relations professor at his alma mater Grand Valley State University.
Brooklyn Wilson, PR Coordinator | Brooklyn Wilson gained experience in campaign development and event planning while she was the Coordinating Director and an Account Associate for GrandPR, the student-run firm at Grand Valley. She is currently the VP of Public Relations for Grand Valley’s PRSSA Chapter. Brooklyn has an ambitious spirit, a desire for problem solving, and a passion for relationship building. In her free time, Brooklyn enjoys working out and being active, writing for her personal blog Brooke & Mortar, planning her future travel endeavors, and is not ashamed to watch countless episodes of Fixer Upper.
Zendra MacLeod, Strategic Design Partner | Zendra is a curious creative who is always trying something new. Throughout her career, she has worked with a range of small businesses to nationally recognized brands. She loves collaborating with businesses and discovering opportunities to help them drive their brand message forward. One of her main principals in designing is to keep it simple whether it’s a clear call to action or how you navigate a website. Outside of the office she enjoys being outdoors or working on a project in her home studio.
Nate Abramowski, Strategic Video Production Partner | With a longstanding history in photography and video, Nate continues to use both mediums to bring clients meaningful stories and compelling visuals. After noteworthy success within television and film production in New York City, completing an MFA at the Savannah College of Art & Design, Nate loves new challenges. As the founder of Icon United, this production studio has served as a center for creative endeavors of all kinds. When not behind a camera or in front of a computer, running and biking are essential day-to-day brain breaks.
Sarah Aldrich, Strategic Communications Partner | Sarah Aldrich is an open-minded word person who loves learning new things and having new experiences. She brings a decade of experience as a writer, editor, marketer, and PR professional to the COM 616 team. She began working in the industry while studying Professional Writing at Michigan State University, interning for the university, Martha Stewart, and National Geographic. Sarah was the first marketing employee at Founders Brewing, leading the brand’s growth for 5 years. She claims that becoming a beer snob at the tender age of 22 is both a blessing and a curse. Sarah then moved to Vietnam, where she started a freelance writing and marketing consulting business. She returned to Grand Rapids in summer 2017, happily reunited with her family and her dog, Tessa. Sarah has never-ending wanderlust and is a non-discriminant foodie, a book nerd, a runner and yogi, and a thrifting junkie.
Keegan Bauer, Intern | Keegan is a junior at Grand Valley State University majoring in advertising and public relations and minoring in writing. Originally from a small town in Northern Michigan, she has loved living in Grand Rapids the last three years and hopes to stay in the area after graduating. Currently, Keegan also interns for the Grand Valley State University Career Center and is a member of the university’s National Student Advertising Competition team. When not doing school work or working, she loves to volunteer through various student organizations, watch dog videos on the internet, and is passionate about music.
Rachel Beers, Intern | Rachel is a junior at Grand Valley State University majoring in advertising and public relations with a minor in psychology. Originally from East Michigan, she now lives near Grand Rapids with her three roommates. She enjoys the creative aspect of PR, having experience with graphic design and a love for writing. In her free time, Rachel is passionate about video games - playing socially and also creating gaming content as a part-time job.
Strategic Partnerships | COM 616 regularly collaborates on larger project opportunities and maintains a solid referral relationship with Clark Communications.