Why Blogs Matter

By Amanda Hume

I’ve always been a fan of blogs. The easy flow of words and conversation, the personal touch, and most importantly, you can write a blog on just about anything; pets, traveling, lifestyle, career-related, health…you name it. Society have been immersed in ever-changing technology and new ways to do things, and with that, blogs are how we’ve learned to communicate our thoughts and ideas with one another via the internet. I feel like it is safe to say this past decade can be deemed the era of blogging/bloggers/blogs. 

AdobeStock_101641309.jpeg

The lax rules of blogs have helped bring about a new generation of writers. Blogs have transformed how people communicate and learn about new things, in a way that isn’t lengthy paragraphs or filled with words that we’re constantly Google-ing the definition too. They can prove to be valuable, especially in the world of public relations and communications. In the past, companies didn’t have much of a connection with their customers in a way that shows who they are and their voice. On a personal level, aspiring writers, didn’t have the option to send out their writing to such a large-scale audience that the internet can bring. 

The writer behind the screen

This is my favorite things about blogging or reading blogs: the ability to showcase personality. Being able to feel connected with the author can make a huge difference on how a reader takes-in what they’re saying. For me, a blog with humor instantly makes me feel connected. For others, it can be an emotional appeal or the author’s ability to be unapologetically straight-forward. Find what resonates with your audience, but don’t be fake (as us millennials would say). Authenticity is key. 

The ability to have more freedom

Generally speaking, there is freedom to make your writing and your blog your own. This aspect of blogging is what makes it stand out from other forms of writing, but also hard for people to comprehend. Write about whatever you want! It’s as easy as that. If there is a topic, feeling, or passion that you feel that you could write about, then go for it. Something that resonates with other people such as, “How to Survive College,” from a student in their senior year can easily draw an interest because it provides a topic that many people can relate to, but also have a unique perspective from that person. 

Foundational grammar and formatting standards still apply to blogging, but don’t have to be as strict as other forms of writing. Use as many short or long sentences as you want. Start a sentence with “And” (that was a big “no” from all my teachers). Additionally, how you break up your information is completely up to you; feel free to use short paragraphs or bullet points. Oh, and don’t be afraid to use parenthesis to help add in some extra context or voice; as you can see, I use them quite often.  

Where it takes us

From a public relations perspective, having a blog for your client/company on their website is a great way to give them a voice. This is especially helpful for large companies who may not connect with their customers on a personal basis. Having a blog gives the opportunity to talk about whatthey want to talk about and how they talk about it. Additionally, promoting blogs on social media helps drive people to the website, thus allowing them to explore the company and hopefully, fulfill a call-to-action. 

The personal benefits of having a blog are endless. They can be a great way to express yourself through writing, connect with others who write on similar topics, or just as a hobby. This is where many “Mommy” or “Lifestyle” bloggers have emerged.

I’d like to end this blogwith a quote as a send-off to anyone who might have been hesitant or on-the-fence about starting a blog: 

“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” 

– Andrew Sullivan, considered one of the first bloggers

Adam Russo