What triathlon training teaches about public relations

By Adam Russo

During the winter of 2019, I committed to competing in an Ironman triathlon. That’s a 2.4-mile swim, 112-mile bike, followed by a 26.2-mile run. After a canceled swim at Ironman Louisville in October 2019 and COVID-19 canceling Ironman Lake Placid in July 2020, I am proud to share that I recently achieved my goal that has been more than three years in the making.

Anyone who has trained for an Ironman understands the long nights and early mornings that make up the grueling training program. During the moments of clarity attained during the long swim, bike and run sessions, I’ve identified several parallels between long-distance triathlon training and effective public relations.

Read the full article via the Grand Rapids Business Journal.