Be nice to people; it’s not that hard.

By Adam Russo

When I started COM 616 in 2014, I built my client-service model around two core principles: Do what you say you’re going to do (integrity) and be nice to people (kindness).  

As my book of business grew, so too did my team. I began working with more contractors, interns, and staff members. During this time, I recognized two additional principles that are important to my business: wellness and community.  

The following four values guide our company’s strategic decision-making process and day-to-day actions as well as frame our organizational culture. 


Be honest and follow through. Integrity may seem rudimentary, but it can make all of the difference in a service business (which we’re all in). Our clients need not worry if we'll meet a deadline or complete a task. And we hold our staff to the same standard.

Be Nice COM 616 Public Relations Blog


Be nice to people; it’s not that hard. A little civility and tact can go a long way.  


Take care of your mind, body, and spirit – in whatever way that means for you.  For me, it’s prioritizing time to train and compete in Ironman triathlons. For others, wellness means something completely different. Whatever it means to each individual, we empower team members to seek and achieve holistic balance. 


Find something you’re passionate about, give back, and connect with others. Through our commitment to community, we support many of Grand Rapids’ critical nonprofits while also expanding our network and reaching more people who we can help. 

As an employee, consider your company’s values and decide if you share the same philosophies. Alignment of these ideals can make all the difference in career satisfaction and performance. 

What do you value?

Adam Russo