Strategic Public Relations
Whether you need to make a media splash, build an online presence or tell a compelling story, we can help. COM 616 is your public relations partner for strategic and effective content creation.
Our approach to public relations is grounded in research, planning, execution, and measurement. Before we begin work, it’s important to first have a conversation to learn about you. Once we have developed a better understanding of your goals and market, we will develop a custom public relations plan that leverages the right mix of communication tools to achieve success.
Media Relations
We amplify your story. We help your brand get featured in TV news segments, radio/podcast interviews, and print/online articles. Earned editorial media coverage (instead of ads) expands reach and adds credibility.
Social Media
We ensure your social media accounts consistently features content that resonates with your audience and looks great. From strategic planning and content creation to ongoing management and social ads, we can help you grow your online presence.
Video
We shoot and produce a variety of video content that highlights your people, business, and customers. We provide the pre-production planning as well as onsite filming/directing and post-production editing necessary to share your compelling story.
Design
We create. From logos and infographics to handbooks and presentations, we create the communication pieces that visually tell your brand story.
Websites
We create a website that fits your business needs. Whether you need a Squarespace/WordPress theme site or a fully custom solution, we make sure your website is the digital hub for your organization.
Writing and Editing
We tell your story. From blogs and e-newsletters to featured articles, we articulate your message and connect with your stakeholders.
“I have had the pleasure of working with Adam Russo and Com 616 for seven years. I cannot speak highly enough of Adam’s work quality, commitment to his clients and professionalism. He’s a smart, strategic thinker with a tremendously creative mindset. Adam is focused on driving results for his clients and always delivers. Adam builds and maintains superior relationships with the media. They trust him because he understands what they’re looking for in a story. Just as importantly, Adam understands the West Michigan market – from a traditional and social media standpoint. His out-of-the-box thinking and willingness to take calculated risks has helped us with enhancing our brand and telling our story across West Michigan. ”
“Adam Russo’s strategic media relations expertise, knowledge of the local media landscape, and relationships with news reporters and editors make COM 616 a valuable partner to West Michigan Works!. Adam has also been integral in planning and managing several successful events for our organization, which have included impactful videos and social media campaigns.”
“Adam is a highly valued part of our extended team. His ability to handle a high-volume of requests at a short notice is incomparable. Adam is able to take on the voice of our brand to write blog posts, social copy, social media plans and communications without hesitation. We would highly recommend Adam’s services to any organization. ”
“I have worked with Adam and the COM616 team on public relations matters for close to a decade. He is professional, resourceful, conscientious and always a pleasure to work with. He is well connected to the print and broadcast community and he is a nimble resource for a variety of video and social media services. He is a valued creative partner in our public relations endeavors. ”
“...Adam’s attention to detail is superb and his professionalism is flawless.”
“Adam, and the innovative COM 616 team, are good people who can be counted on to get the job done on time. His team helped our team surpass lofty expectations. Their collaborative approach fostered rich dialogue and innovative strategies. The recent efforts to win earned media on Good Morning America was a perfect example of a great partnership between our organization, the client, and COM 616. Adam serves with humility, creatively anticipates new opportunities, and can be trusted to meet project deadlines.”
“Adam identified the essence of our business, including our strengths and uniqueness, during the very first meeting. He presented these messages clearly and consistently throughout the campaign. COM 616 delivers high-quality work AND value, the combination we all want.”
“Adam provides excellent public relations and communication support… He’s incredibly organized, well-connected with media and has a passion to provide best-in-class results.”
“Adam is a personable young man who conducts himself on a professional level. He is punctual, trustworthy and pleasant to work with.”