Websites with videos keep people on their pages longer, and videos draw more users to purchase from a brand. Adding video into your social media strategy can sound daunting, but it doesn’t have to be. 

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No matter which social media platform you are scrolling through, there will always be accounts with a crazy high number of followers. Businesses gain followers through advertising and offering a service or product; influencers share their expertise in fitness, cooking, interior design, and the list keeps going.

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Affinity Mentoring recently announced several new elections to its board of directors. Among the appointments, COM 616 founder, Adam Russo, has been named vice president of the board.

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With a growing user base, generous organic reach, and an effective advertising platform, LinkedIn is poised to be the social network in 2020. As I scroll through my feed, I frequently notice two errors that hamper how content is displayed. Here are two quick tips to ensure your content looks as professional as LinkedIn is.  

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Engaging in social media presents thousands of opportunities to connect with new people, organizations, and brands. It is exhilarating when you scroll through your feed and discover a new person or account that captures your attention. Upon exploring their page, you may wonder where they started and how they got to where they are today.  

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When it comes to managing social media accounts for clients, from large corporations to local nonprofits, their voice represents their beliefs. If those beliefs include equitable representation, here is a checklist for producing inclusive social media content.

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The following four values guide our company’s strategic decision-making process and day-to-day actions as well as frame our organizational culture.

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